advertising theory

Advertising theory explores how advertisements influence people's perceptions, attitudes, and behaviors. It examines strategies used to grab attention, create desire, and motivate action, often by appealing to emotions, needs, or social identities. Theories like AIDA (Attention, Interest, Desire, Action) explain the process of guiding a consumer from awareness to purchase. Advertising also considers cultural, psychological, and societal factors that shape how messages are received. Overall, it aims to understand how communication can effectively persuade audiences and build brand loyalty, balancing creativity with psychological insights to achieve marketing goals.