Advertising Technology (AdTech)

Advertising Technology (AdTech) refers to the tools and platforms that enable businesses to deliver and manage digital ads efficiently. It involves collecting data about users’ browsing behavior to target relevant ads, automate ad placement across websites and apps, and measure campaign performance. AdTech helps advertisers reach the right audience at the right time, optimize their ad spend, and analyze results to improve future campaigns. Essentially, it combines technology and data to make digital advertising more effective, personalized, and measurable.