Advertising Standards Canada

Advertising Standards Canada (ASC) is a non-profit organization responsible for promoting responsible advertising practices in Canada. It administers the Advertising Standards Code, which sets guidelines to ensure ads are truthful, fair, respectful, and not misleading or harmful. ASC operates a voluntary self-regulation system where advertisers, agencies, and media agree to follow these standards. When consumers have concerns about an ad, they can file a complaint with ASC, which reviews the issue and can request modifications or removal if necessary. Overall, ASC helps maintain consumer confidence and ethical standards in Canadian advertising.