Advertising Self-Regulatory Organisations (SROs)

Advertising Self-Regulatory Organizations (SROs) are independent groups that monitor and enforce standards for advertising practices within an industry. They develop guidelines to ensure ads are truthful, not misleading, and socially responsible. When consumers or competitors raise concerns about an advertisement, the SRO investigates and can recommend corrective actions or impose sanctions, all without government intervention. Their goal is to maintain trust and integrity in advertising, balancing industry interests with consumer protection through voluntary compliance and peer oversight.