Advertising Self-Regulation Council

The Advertising Self-Regulation Council (ASRC) is an organization that helps ensure advertisements are truthful, fair, and responsible. It brings together industry groups and advertisers to promote honest advertising practices and resolve disputes without the need for legal action. By setting and enforcing ethical standards, the ASRC aims to protect consumers from misleading claims while supporting responsible business practices. Essentially, it acts as a voluntary oversight body that encourages advertisers to be accountable and transparent in their communication.