advertising revenue sharing

Advertising revenue sharing is a system where content creators and platform owners split the income generated from ads displayed on the creator’s content. For example, when a YouTube creator’s videos include ads, the revenue from those ads is divided between the creator and YouTube based on an agreed percentage. This incentivizes creators to produce content that attracts viewers and advertisers. The exact split varies by platform and agreement but generally aims to fairly compensate creators for their contributions while allowing platforms to monetize their services.