advertising psychology

Advertising psychology is the study of how ads influence our thoughts, feelings, and behaviors. It looks at how messages are designed to catch attention, create emotional connections, and motivate people to act—like buying a product or supporting a cause. By understanding how our minds respond to colors, images, words, and stories, advertisers craft campaigns that resonate and persuade effectively. This field combines insights from psychology and marketing to make advertising more impactful while also respecting consumer awareness and autonomy.