advertising model

The advertising model is a business approach where companies offer free or low-cost products or services to users, and generate revenue by displaying ads to those users. By attracting a large audience, they can sell advertising space to other companies seeking to reach that audience. This model relies on data about user preferences and behaviors to target ads effectively, increasing their relevance and value. Popular online platforms like social media and search engines primarily operate under this model, balancing free access for users while monetizing their attention and engagement through advertising.