advertising (Facebook, Google)

Advertising on platforms like Facebook and Google involves promoting products or services to specific audiences through targeted digital messages. Facebook allows advertisers to reach users based on their interests, demographics, and behaviors within a social network environment. Google enables businesses to display ads on search results and across websites in its advertising network, targeting users based on their search queries and online activity. These platforms use sophisticated algorithms to match ads with the most relevant audiences, helping businesses increase visibility, attract potential customers, and optimize their marketing efforts efficiently.