Advanced Television Systems Committee (ATSC)

The Advanced Television Systems Committee (ATSC) is an organization that develops standards for digital television broadcasting in North America. It creates technical rules that ensure TV signals are transmitted efficiently and deliver high-quality picture and sound to viewers. ATSC standards enable features like high-definition (HD), 4K resolution, interactive services, and improved sound systems. By setting these guidelines, ATSC helps broadcasters, manufacturers, and service providers deliver consistent, reliable digital TV experiences across various devices and platforms.