Adoption Circle

The Adoption Circle refers to the process through which a new idea or innovation is spread within a society. It includes various groups of adopters categorized by their willingness to embrace new concepts: innovators, early adopters, early majority, late majority, and laggards. Each group plays a crucial role in how quickly and widely an idea gains traction. Understanding this cycle helps in analyzing trends, marketing strategies, and the overall acceptance of new technologies or practices in different communities.