Adopters

Adopters are individuals or organizations that start using a new product, service, or technology after it has been introduced to the market. They play a crucial role in the adoption process, helping the innovation gain popularity and reach wider acceptance. Different groups of adopters include early adopters, who are quick to try new things; the majority, who adopt once they see proven benefits; and laggards, who are the last to adopt. Understanding adopters helps businesses and innovators plan how to introduce and promote their offerings effectively.