Adobe Experience Manager

Adobe Experience Manager (AEM) is a content management system that helps businesses create, manage, and deliver digital content across various channels, like websites and mobile apps. It allows teams to collaborate efficiently, ensuring that content is consistent and personalized for different audiences. AEM simplifies the process of building and organizing websites, enabling businesses to respond quickly to changing customer needs and market trends. By integrating with other Adobe tools, it enhances marketing strategies, helps analyze user engagement, and improves the overall customer experience.