ADI (Associazione per il Disegno Industriale)

The Associazione per il Disegno Industriale (ADI) is an Italian organization dedicated to promoting and supporting industrial design, which involves creating practical, aesthetically appealing products and systems. ADI fosters collaboration among designers, companies, and institutions to enhance innovation, quality, and sustainability in design. It also organizes awards, exhibitions, and events to showcase outstanding design work and advocate for the importance of thoughtful design in everyday life and industry. Essentially, ADI works to elevate the role of design in shaping functional, beautiful, and innovative products that improve our quality of life.