AdExchange

An Ad Exchange is a digital marketplace that connects advertisers and website owners, allowing them to buy and sell advertising space in real-time. When you visit a website, an ad exchange quickly matches your profile and browsing data with advertisers interested in reaching people like you. This process, called real-time bidding, happens in milliseconds, ensuring targeted ads are displayed efficiently. Essentially, an ad exchange streamlines the process of buying online ads, making it more efficient and personalized for both advertisers and users.