addiction psychology

Addiction psychology explores how certain behaviors or substances, like drugs or gambling, create powerful urges in the brain. When someone engages repeatedly, the brain's reward system releases chemicals like dopamine, reinforcing the behavior. Over time, this can lead to physical and psychological dependence, making it difficult to stop despite negative consequences. Treatment often involves understanding these brain changes, developing coping strategies, and addressing underlying emotional or psychological factors. The goal is to help individuals regain control and restore balance to their thoughts, feelings, and actions.