Adaptive Strategy

An adaptive strategy is a flexible plan that organizations use to respond effectively to changing conditions and unexpected challenges. Instead of sticking rigidly to a fixed plan, they continuously assess their environment—such as market trends, customer needs, or competition—and adjust their actions accordingly. This approach helps them stay relevant, seize new opportunities, and minimize risks. It’s like steering a boat that can change course when the weather shifts, ensuring they reach their destination even in unpredictable conditions.