Adaptation in Digital Media

Adaptation in digital media refers to the process of modifying existing content—such as books, movies, or television shows—to fit different formats, platforms, or audiences. For example, turning a novel into a movie or creating a web series from a comic. This process involves adjusting the story, visuals, and structure to suit new media requirements, enhance audience engagement, and reach broader markets. Essentially, adaptation ensures that content remains relevant and effectively communicates its message across various digital channels and formats.