Adam M. Brandenburger

Adam M. Brandenburger is a renowned economist and game theorist known for his work on strategic interactions and decision-making. His research explores how businesses and individuals compete and cooperate, emphasizing the importance of understanding others’ choices and the value of information. He co-developed the "Positioning and Power" framework, which helps analyze competitive advantages in markets. Brandenburger's insights have influenced how companies develop strategies, manage negotiations, and assess market dynamics, making complex economic and strategic concepts accessible and applicable to real-world business challenges.