AD technologies

Advertising (AD) technologies are tools and systems that help businesses deliver targeted ads to specific audiences online. They use data about users' browsing habits, preferences, and behaviors to display relevant advertisements across websites, social media, and apps. These technologies include ad servers, data management platforms, and programmatic buying systems, which work together to automate and optimize ad placements. The goal is to reach the right people at the right time with messages that are more likely to resonate, improving advertising effectiveness while providing users with more relevant content.