ad tech industry

The ad tech industry involves technology and tools that help advertisers reach specific audiences online. It manages the process of buying, placing, and measuring digital ads across websites, apps, and social media. Using data and algorithms, ad tech ensures that the right ads are shown to the right people at the right time, optimizing advertising effectiveness. This industry includes platforms for targeting, tracking performance, and automating ad campaigns, enabling brands to connect more efficiently with potential customers while providing publishers with revenue opportunities.