Ad Standards

Ad Standards is an organization that oversees advertising practices to ensure advertisements are honest, fair, and respectful. They establish guidelines that advertisers must follow to prevent misleading or harmful content. When someone believes an ad violates these standards, Ad Standards reviews the complaint and can request changes or action from advertisers. The goal is to maintain trust and integrity in advertising, protecting consumers while allowing businesses to promote their products responsibly. Essentially, Ad Standards acts as a self-regulatory body to ensure advertising remains ethical and socially responsible.