Ad Server

An ad server is a technology platform that delivers digital advertisements to websites, apps, or social media platforms. It manages the timing, placement, and targeting of ads, ensuring the right message reaches the right audience at the right moment. Think of it as a control center that stores, selects, and displays ads based on campaign goals, audience data, and user behavior. It also tracks ad performance, providing insights to advertisers about clicks, impressions, and conversions. Overall, an ad server helps businesses efficiently reach potential customers online while optimizing their advertising spend.