Ad exchanges

Ad exchanges are digital marketplaces where online publishers and advertisers buy and sell ad space in real-time. When you visit a website, the ad exchange auctions off the available ad slot to the highest bidder among advertisers, ensuring the right ad reaches the right audience at the right moment. This process, called real-time bidding, happens in milliseconds, making advertising more targeted and efficient. In essence, ad exchanges facilitate the seamless, automated buying and selling of online ad space, helping publishers monetize their content while advertisers reach specific audiences more effectively.