Ad auctions

Ad auctions are processes used by online platforms to determine which advertisements to display to users. Advertisers bid money to have their ads shown when someone searches for specific keywords or visits certain websites. The platform evaluates these bids along with other factors like ad quality and relevance to decide which ads appear and how much the advertiser pays. This system helps ensure the most relevant or highest-value ads are shown to users, creating a fair and efficient marketplace for advertisers and a better experience for users.