Active Demand Forecasting

Active Demand Forecasting involves predicting future customer demand for products or services using real-time data and analytical methods. Unlike traditional forecasting, which may rely on historical data alone, active forecasting takes into account current market trends, consumer behavior, and external factors, making it more responsive to changes. This approach helps businesses adjust their inventory, production, and marketing strategies more effectively, ensuring they meet customer needs without overstocking or understocking. By actively monitoring and adapting to demand signals, companies can improve customer satisfaction and optimize their operations.