ACSI

ACSI, or the American Customer Satisfaction Index, is a measurement tool that assesses how happy customers are with products and services across various industries in the United States. It collects and analyzes feedback from thousands of consumers to produce scores that indicate overall satisfaction levels. Higher scores suggest that customers are more pleased and loyal, while lower scores highlight areas needing improvement. Businesses use ACSI data to understand their performance, enhance customer experience, and make informed decisions to increase satisfaction and loyalty. It provides a consistent, reliable snapshot of customer perceptions nationwide.