ACR (Association for Consumer Research)

The Association for Consumer Research (ACR) is a professional organization that brings together researchers and scholars who study how people make decisions about products and services. It explores aspects like consumer behavior, preferences, influences, and the factors that drive purchasing choices. ACR provides a platform for sharing insights through conferences, journals, and collaborations, aiming to deepen understanding of consumer minds and improve marketing practices. Essentially, it helps us better understand what influences our buying habits and how businesses can serve consumers more effectively.