ABA

Applied Behavior Analysis (ABA) is a scientific approach to understanding and improving behavior. It involves observing how behaviors occur and identifying the factors that influence them, such as work environments or social interactions. By applying evidence-based techniques, ABA helps modify behaviors—whether to increase positive actions or decrease problematic ones—through consistent reinforcement. It is widely used in fields like education and therapy, especially for individuals with autism, to support meaningful skill development and improve quality of life. The goal is to promote positive changes through systematic, personalized strategies grounded in behavioral science.