Aaron Montgomery (Montgomery Ward)

Aaron Montgomery Ward was a 19th-century American entrepreneur best known for founding Montgomery Ward & Co., one of the first mail-order retail businesses. Established in 1872, his company allowed customers, especially in rural areas, to order goods from a catalog, revolutionizing shopping by making a wide range of products accessible without needing physical stores. Ward pioneered the concept of customer satisfaction and low prices, emphasizing quality and service. His innovations laid the groundwork for modern retail and mail-order companies, influencing the future of how people shop. Montgomery Ward is often credited for shaping consumer culture in the United States.