Aaker Brand Equity Model

The Aaker Brand Equity Model explains how a brand's value is built through five key components: brand loyalty (repeat customers and trust), brand awareness (recognition and familiarity), perceived quality (how customers view the quality), brand associations (connections and emotional links), and other proprietary assets (trademarks and patents). Together, these elements influence how strongly a brand is valued in the market, affecting customer choices and company performance. Building a strong brand equity means creating a positive image and relationship that encourages customers to prefer and stay loyal to the brand.