A2P (Application-to-Person) messaging

A2P (Application-to-Person) messaging refers to the process where automated systems send messages directly to individuals’ mobile phones. This is commonly used for notifications like appointment reminders, alerts, two-factor authentication codes, and marketing messages. It involves businesses or services using software to communicate efficiently with customers, ensuring timely information delivery. A2P messaging is distinct from person-to-person texting, as it is machine-initiated and typically involves large-scale, automated communication for practical and business purposes.