"A Theory of Visual Communication"

"A Theory of Visual Communication" by Rudolf Arnheim explores how images and visual elements convey meaning. It emphasizes that visuals are not just decorations but active languages that shape our understanding through composition, form, and color. Arnheim argues that effective visual communication relies on the interplay of visual perception and cognitive processes, enabling viewers to interpret intentions, emotions, or ideas conveyed by images. The theory highlights the importance of structure and organization in visuals, showing how they can inform, persuade, or evoke responses in viewers without words. It underlines the power of visual elements to communicate complex messages efficiently.