A Social Construction Approach to Public Relations

A Social Construction Approach to Public Relations views public perceptions and meaning as created through ongoing social interactions and communication. It suggests that organizations and audiences co-shape the way messages are understood, emphasizing that reality is not fixed but built through shared understanding. This approach highlights the importance of dialogue and relationship-building, recognizing that public relations is about actively shaping perceptions through transparent, reciprocal communication rather than simply managing impressions. Ultimately, it sees publics and organizations as partners in co-creating the meaning and goodwill around a brand or issue.