A-roll

A-roll is the main footage in a video or film that features the primary subject or story. It typically includes the key interviews, on-camera dialogue, or essential scenes that drive the narrative forward. Editors use A-roll as the foundation for the project, layering other elements like B-roll (additional footage) and sound. Think of it as the core content that contains the essential visual information viewers need to understand the story. In essence, A-roll provides clarity and focus, ensuring the main message or message is conveyed effectively.