A&R

A&R, which stands for Artists and Repertoire, is a division within a record label responsible for discovering, signing, and developing new musical talent. They evaluate potential artists, help shape their sound, and choose songs or material that fit the artist’s brand. Essentially, A&R serves as the bridge between the creative side (artists and their music) and the business side (record production and marketing), ensuring the label’s roster aligns with current market trends and audience preferences. Their work is crucial in bringing new music to the public and cultivating successful hit recordings.