Aécio Neves' campaign

Aécio Neves’ campaign aimed to position him as a capable and experienced leader, emphasizing economic development, social progress, and national stability. Running in Brazil’s 2014 presidential race, he presented policies focusing on improving education, reducing corruption, and fostering growth. His campaign sought to appeal to middle-class voters and those seeking change from the incumbent government, combining traditional political experience with promises of modernization. Despite broad efforts, his campaign faced challenges including political scandals and economic concerns, which influenced the race's dynamics. Ultimately, Neves was narrowly defeated by Dilma Rousseff in a runoff election.