A/B Testing in Recruitment

A/B testing in recruitment involves comparing two versions of a hiring process—such as different interview questions or job postings—to see which one yields better results. By randomly assigning candidates to each version, organizations can analyze which approach attracts more qualified applicants or results in better hires. This method helps data-driven decision-making, reducing guesswork and improving recruitment effectiveness over time. Essentially, it's a way to test and optimize recruitment strategies systematically to find what works best.