A.B. F. Tversky

A.B. Tversky was a renowned cognitive psychologist and economist who, along with Amos Tversky, studied how people make decisions and assess risks. They discovered that people often rely on mental shortcuts, which can lead to biases and errors in judgment. Their research helps explain common behaviors like overestimating rare events or sticking with familiar choices. Tversky's work has influenced fields such as behavioral economics, law, and medicine, offering valuable insights into human decision-making processes and improving approaches to policy, marketing, and risk assessment.