70% cocoa

"70% cocoa" on a chocolate label indicates that 70% of the product's total weight is derived from cocoa solids, including cocoa liquor and cocoa butter. This high percentage suggests that the chocolate has a rich, intense cocoa flavor with less sugar, resulting in a less sweet and more bitter profile compared to chocolates with lower cocoa content. Essentially, it reflects a balance geared toward those who prefer a robust chocolate experience, emphasizing the natural characteristics of cocoa while reducing added sweeteners.