7 Principles of Public Relations

The 7 Principles of Public Relations guide effective communication. They include honesty, where transparency builds trust; advocacy, representing your client’s or organization’s best interests; expertise, using knowledge and skill; independence, maintaining objectivity; fairness, respecting all parties; social responsibility, acting ethically and considerately; and communication, ensuring clear, consistent messaging. These principles help organizations build positive relationships, manage reputation, and navigate public perception responsibly and ethically.