50% Australian Content Rule

The 50% Australian Content Rule requires that at least half of the content produced, such as television programs or radio broadcasts, must be made or created within Australia. This ensures that a significant portion of the media reflects Australian culture, talent, and stories. The rule helps support local industries and promotes national identity by prioritizing domestic production over imported content. It applies to broadcasters and content creators, encouraging investment in Australian talent and resources while maintaining a diverse and culturally relevant media landscape.