4P's Model

The 4P's Model, also known as the marketing mix, helps businesses plan how to attract customers. It includes four key elements: Product (what you’re selling), Price (how much it costs), Place (where it’s sold), and Promotion (how you tell people about it). By managing these four areas carefully, a business can meet customer needs effectively, stand out from competitors, and achieve sales goals. It’s a framework that guides crafting a balanced marketing strategy to ensure the right product reaches the right audience at the right price, in the right place, with the right message.