4Cs of sound branding

The 4Cs of sound branding are key elements that help a brand be easily recognized through sound. They include: 1. **Clarity** – The sound should be clear and easily understood, avoiding confusion. 2. **Consistency** – The sound should be used consistently across all platforms to build recognition. 3. **Connection** – The sound should connect emotionally and reflect the brand’s identity. 4. **Creativity** – The sound should be distinctive and memorable, setting the brand apart. Together, these elements ensure the brand’s auditory identity is strong, cohesive, and leaves a lasting impression.