4AD Records

4AD Records is a respected British independent music label founded in 1980, known for releasing albums across diverse genres such as alternative, indie, and experimental music. It has helped launch and support influential artists like Cocteau Twins, Pixies, and Bon Iver. The label is recognized for its quality artistry, innovative approach, and distinctive visual identity. Operating outside major record company control, 4AD fosters creative freedom, contributing significantly to the development of alternative music scenes worldwide. Its reputation is built on nurturing unique sounds and supporting artists through a collaborative, artist-centered approach.