3D Trademarks

A 3D trademark is a legal protection for the shape or form of a product or its packaging that uniquely identifies its source. Unlike logos or words, it covers the three-dimensional appearance—such as a distinctive bottle shape or product design—that consumers associate with a brand. For example, the shape of a Coca-Cola bottle or a certain sneaker design can be registered as a 3D trademark. This helps prevent competitors from creating similar shapes that could confuse customers or dilute the brand's identity, ensuring the distinctive visual appearance remains exclusive to the trademark owner.