3. Feedback and Complaint Management

Feedback and complaint management is the process of collecting, analyzing, and addressing opinions and concerns from customers or users about a product or service. It involves listening to feedback to understand what people like or dislike, resolving issues they encounter, and making improvements based on their input. This system helps businesses enhance their offerings, build customer loyalty, and prevent future problems. Effective management ensures that customers feel heard and valued, leading to better experiences and stronger relationships between businesses and their clients.