3. Eric Von Hippel - MIT Professor

Eric Von Hippel is a professor at MIT known for his work in the field of innovation and user-centered design. He studies how everyday users contribute to the development of new products, emphasizing that many innovations come from individuals rather than companies. His concept of "user innovation" highlights the idea that users often create solutions that better meet their needs. Von Hippel's research encourages businesses to engage with consumers and leverage their insights, fostering collaboration for more effective and relevant product development. His work has significant implications for industries focused on technology and design.