3. Competitive Market Analysis

A Competitive Market Analysis (CMA) is a research process used to assess the value of a property or business by comparing it to similar ones in the same area. It examines factors like location, size, condition, and recent sale prices. This analysis helps buyers, sellers, or investors understand market trends, set appropriate pricing, and make informed decisions. By looking at the competition, stakeholders can gauge where they stand in the marketplace, ensuring they remain competitive and strategic in their approach.