268 Generation

The 268 Generation refers to individuals born around 1995 to 2010, overlapping with what’s commonly called Generation Z. They are characterized by being digital natives, growing up with smartphones and social media, which influences how they communicate and access information. This generation values diversity, inclusivity, and social responsibility. They tend to be more aware of global issues like climate change and social justice. Their worldview is shaped by fast-paced technological change and interconnectedness, making them adaptable, entrepreneurial, and conscientious consumers.